In 2025, Unilever ranked as the leading advertiser in Europe in terms of effectiveness. The British holding had a score of *points. Anheuser-Busch InBev was the second most effective advertiser from a European country, with *points, followed by Nestlé, which scored *points.
The source's ranking measures effectiveness by tracking global advertising competitions and compiling the most awarded campaigns and companies. Following this methodology, the United Kingdom was named Europe's most effective advertising market in 2025.
The top-ranked advertising campaign in Europe in 2025 was "Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement" by the British brand Dove. It resulted from a joint effort of Ogilvy London and Mindshare New York.
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Overview
Advertising expenditures
Consumer behavior
Unilever
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
