According to an August 2021 survey conducted among consumers in the United States, ** percent of respondents said they felt favorable towards personalization in advertising. IoT devices were seen as favorable marketing technology by ** percent of responding consumers. At the same time, Virtual reality gained the largest favorability among U.S. consumers, at ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
AMA New York. (October 13, 2021). Share of consumers feeling favorable towards selected marketing technologies in the United States as of August 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1283714/marketing-technologies-consumer-favorability-us/
AMA New York. "Share of consumers feeling favorable towards selected marketing technologies in the United States as of August 2021." Chart. October 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1283714/marketing-technologies-consumer-favorability-us/
AMA New York. (2021). Share of consumers feeling favorable towards selected marketing technologies in the United States as of August 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1283714/marketing-technologies-consumer-favorability-us/
AMA New York. "Share of Consumers Feeling Favorable towards Selected Marketing Technologies in The United States as of August 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Oct 2021, /statistics/1283714/marketing-technologies-consumer-favorability-us/
AMA New York, Share of consumers feeling favorable towards selected marketing technologies in the United States as of August 2021 ÌÇÐÄÆƽâ°æ, /statistics/1283714/marketing-technologies-consumer-favorability-us/ (last visited July 24, 2026)
Share of consumers feeling favorable towards selected marketing technologies in the United States as of August 2021 [Graph], AMA New York, October 13, 2021. [Online]. Available: /statistics/1283714/marketing-technologies-consumer-favorability-us/
