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Loyalty programs and marketing in the United States

Statistics report on loyalty programs and marketing in the United States

This report provides statistical information about loyalty programs and loyalty marketing in the United States. Charts and graphs display data on brand trust and brand loyalty. Additionally, the report compiles data on consumers' insights and marketers' perspectives concerning loyalty programs.

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Table of contents

Overview

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  • Premium Statistic Average number of active and total loyalty program memberships in the U.S. 2015-2024
  • Premium Statistic Consumer engagement with loyalty program promotions in the U.S., UK, and France 2024
  • Premium Statistic Global spend on loyalty as part of the marketing budget 2025, by country
  • Premium Statistic ROI of loyalty programs according to marketers worldwide 2024

Brand trust & brand loyalty

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  • Premium Statistic Most trusted brands in the U.S. 2025
  • Premium Statistic Importance of brand trust for consumers in selected countries worldwide 2024
  • Premium Statistic How loyal are consumers to brands they love in the U.S. and UK 2024
  • Premium Statistic Drivers of customer loyalty in the U.S. 2024
  • Premium Statistic Share of consumers that became less loyal to a brand in the U.S., UK, and France 2024
  • Premium Statistic Actions for brands to win back lost consumers in the U.S., the UK, and France 2024

Marketer perspective

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  • Premium Statistic Top loyalty marketing goals worldwide 2024
  • Premium Statistic Top investment areas for loyalty marketing worldwide 2024
  • Premium Statistic Marketers satisfaction with loyalty programs worldwide, by country 2025
  • Premium Statistic Causes of dissatisfaction with loyalty programs in the U.S. 2024
  • Premium Statistic Main reasons for brands to offer a loyalty program in the U.S. 2024

Consumer perspective

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  • Premium Statistic Loyalty program benefits most attractive to consumers in the U.S. 2024
  • Premium Statistic Loyalty program benefits most attractive to consumers in the U.S. 2024, by age
  • Premium Statistic Types of loyalty programs used by consumers in the U.S. 2026
  • Premium Statistic Leading types of loyalty programs in the U.S. 2024
  • Premium Statistic Importance of customer loyalty programs in brand choice in the U.S. 2024
  • Premium Statistic Loyalty program influence on consumers' opinions of a brand in the U.S. 2023-2024
  • Basic Statistic Loyalty program influence on consumer spending in the U.S. 2023-2024
  • Premium Statistic Top ways in which loyalty programs influenced consumer behavior in the U.S. 2023
  • Premium Statistic Impact of loyalty programs on consumer buying decision in the U.S. 2023

Spotlight: Data & AI usage

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  • Premium Statistic AI usage in loyalty programs in the U.S. 2024
  • Premium Statistic Consumer's willingness to join a loyalty program if it used AI worldwide 2024
  • Premium Statistic Consumers' acceptance of sharing personal data with loyalty programs in the U.S. 2024
  • Premium Statistic Types of data users are willing to share with brands in the U.S 2024
  • Premium Statistic Top valued aspects of a personalized shopping experience in the U.S. 2024
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