During a 2022 survey carried out among marketing decision-makers worldwide, ** percent of respondents said they believed it was important to be "always on" for their customers, whereas ** percent thought content-led communications were most effective for personalized targeting purposes.
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WMG (@WorldMediaGroup). (March 9, 2022). Most effective approaches to implementing content-led communications according to marketing decision makers worldwide as of February 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1304807/approach-content-led-communications/
WMG (@WorldMediaGroup). "Most effective approaches to implementing content-led communications according to marketing decision makers worldwide as of February 2022." Chart. March 9, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1304807/approach-content-led-communications/
WMG (@WorldMediaGroup). (2022). Most effective approaches to implementing content-led communications according to marketing decision makers worldwide as of February 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1304807/approach-content-led-communications/
WMG (@WorldMediaGroup). "Most Effective Approaches to Implementing Content-led Communications According to Marketing Decision Makers Worldwide as of February 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Mar 2022, /statistics/1304807/approach-content-led-communications/
WMG (@WorldMediaGroup), Most effective approaches to implementing content-led communications according to marketing decision makers worldwide as of February 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1304807/approach-content-led-communications/ (last visited July 15, 2026)
Most effective approaches to implementing content-led communications according to marketing decision makers worldwide as of February 2022 [Graph], WMG (@WorldMediaGroup), March 9, 2022. [Online]. Available: /statistics/1304807/approach-content-led-communications/