During a 2021 survey carried out in the United States, **** percent of responding internet users stated they expected advertising to provide them with discounts or special offers. Roughly half of the respondents named providing product information as the most important characteristic of ads.
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MarketingCharts. (May 24, 2021). Characteristics of advertising expected by consumers in the United States as of February 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/
MarketingCharts. "Characteristics of advertising expected by consumers in the United States as of February 2021." Chart. May 24, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/
MarketingCharts. (2021). Characteristics of advertising expected by consumers in the United States as of February 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/
MarketingCharts. "Characteristics of Advertising Expected by Consumers in The United States as of February 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 May 2021, /statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/
MarketingCharts, Characteristics of advertising expected by consumers in the United States as of February 2021 ÌÇÐÄÆÆ½â°æ, /statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/ (last visited July 31, 2026)
Characteristics of advertising expected by consumers in the United States as of February 2021 [Graph], MarketingCharts, May 24, 2021. [Online]. Available: /statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/