among marketers who are key decision-makers or influencers for digital advertising from e retail, financial services, CPG, restaurants and travel industries
Method of interview
Online survey
Citation formats
Impact of cookie deprecation on consumers in the U.S. 2020
During a 2020 survey carried out among marketers who were key decision-makers or influencers for digital advertising from retail, financial services, CPG, restaurants, and travel industries in the United States, ** of respondents stated that they thought the deprecation of third-party cookies would result in little or no improvement in consumers’ control of personal data. Additionally, ** percent said they believed privacy concerns would persist.
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Epsilon. (October 27, 2020). Perceived impact of the deprecation of third-party cookies on consumers according to marketers in the United States as of September 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1222303/impact-third-party-cookies-depreciation-consumers-usa/
Epsilon. "Perceived impact of the deprecation of third-party cookies on consumers according to marketers in the United States as of September 2020." Chart. October 27, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1222303/impact-third-party-cookies-depreciation-consumers-usa/
Epsilon. (2020). Perceived impact of the deprecation of third-party cookies on consumers according to marketers in the United States as of September 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1222303/impact-third-party-cookies-depreciation-consumers-usa/
Epsilon. "Perceived Impact of The Deprecation of Third-party Cookies on Consumers According to Marketers in The United States as of September 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Oct 2020, /statistics/1222303/impact-third-party-cookies-depreciation-consumers-usa/
Epsilon, Perceived impact of the deprecation of third-party cookies on consumers according to marketers in the United States as of September 2020 ÌÇÐÄÆƽâ°æ, /statistics/1222303/impact-third-party-cookies-depreciation-consumers-usa/ (last visited July 30, 2026)
Perceived impact of the deprecation of third-party cookies on consumers according to marketers in the United States as of September 2020 [Graph], Epsilon, October 27, 2020. [Online]. Available: /statistics/1222303/impact-third-party-cookies-depreciation-consumers-usa/
