In 2021, expenditure on third party audience data in the United States amounted to ** billion U.S. dollars, out of which **** billion was spent on data itself and *** billion on audience data activation solutions.
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IAB (U.S.), & Ipsos. (February 8, 2022). Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1202754/third-party-audience-data-spending-usa/
IAB (U.S.), und Ipsos. "Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars)." Chart. February 8, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1202754/third-party-audience-data-spending-usa/
IAB (U.S.), Ipsos. (2022). Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1202754/third-party-audience-data-spending-usa/
IAB (U.S.), and Ipsos. "Spending on Third-party Audience Data Supporting Marketing Related Efforts in The United States from 2017 to 2021, by Type (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Feb 2022, /statistics/1202754/third-party-audience-data-spending-usa/
IAB (U.S.) & Ipsos, Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1202754/third-party-audience-data-spending-usa/ (last visited July 15, 2026)
Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars) [Graph], IAB (U.S.), & Ipsos, February 8, 2022. [Online]. Available: /statistics/1202754/third-party-audience-data-spending-usa/
