According to a survey conducted among Gen Z consumers in the United States in May 2022, ** percent of respondents said they were motivated to engage with a new brand on social media when the brand appeared trustworthy and transparent. An ad's relevance or personalization was cited as a motivating factor by ** percent of respondents, while ** percent cited a brand's values and mission.
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MarketingCharts. (July 25, 2022). Leading factors motivating Gen Z consumers to engage with a new brand on social media in the United States in May 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1324765/top-factors-driving-gen-z-engagement-new-brands-social-media-us/
MarketingCharts. "Leading factors motivating Gen Z consumers to engage with a new brand on social media in the United States in May 2022." Chart. July 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1324765/top-factors-driving-gen-z-engagement-new-brands-social-media-us/
MarketingCharts. (2022). Leading factors motivating Gen Z consumers to engage with a new brand on social media in the United States in May 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1324765/top-factors-driving-gen-z-engagement-new-brands-social-media-us/
MarketingCharts. "Leading Factors Motivating Gen Z Consumers to Engage with a New Brand on Social Media in The United States in May 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jul 2022, /statistics/1324765/top-factors-driving-gen-z-engagement-new-brands-social-media-us/
MarketingCharts, Leading factors motivating Gen Z consumers to engage with a new brand on social media in the United States in May 2022 ÌÇÐÄÆƽâ°æ, /statistics/1324765/top-factors-driving-gen-z-engagement-new-brands-social-media-us/ (last visited August 03, 2026)
Leading factors motivating Gen Z consumers to engage with a new brand on social media in the United States in May 2022 [Graph], MarketingCharts, July 25, 2022. [Online]. Available: /statistics/1324765/top-factors-driving-gen-z-engagement-new-brands-social-media-us/
