During a consumer survey conducted in the United States in the first quarter of 2021, it was found that the majority of respondents, namely ** percent, were willing to give out their gender in exchange for receiving personalized ads or offers from companies. Nearly ** percent of survey participants expressed the will to share their household income for the same purpose.
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Insider Intelligence. (May 22, 2022). Types of data consumers were happy to share with companies in exchange for personalized ads or offers in the United States in 1st quarter 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/494910/willing-share-personal-data-trusted-brands-usa/
Insider Intelligence. "Types of data consumers were happy to share with companies in exchange for personalized ads or offers in the United States in 1st quarter 2021." Chart. May 22, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/494910/willing-share-personal-data-trusted-brands-usa/
Insider Intelligence. (2022). Types of data consumers were happy to share with companies in exchange for personalized ads or offers in the United States in 1st quarter 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/494910/willing-share-personal-data-trusted-brands-usa/
Insider Intelligence. "Types of Data Consumers Were Happy to Share with Companies in Exchange for Personalized Ads or Offers in The United States in 1st Quarter 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2022, /statistics/494910/willing-share-personal-data-trusted-brands-usa/
Insider Intelligence, Types of data consumers were happy to share with companies in exchange for personalized ads or offers in the United States in 1st quarter 2021 ÌÇÐÄÆƽâ°æ, /statistics/494910/willing-share-personal-data-trusted-brands-usa/ (last visited July 20, 2026)
Types of data consumers were happy to share with companies in exchange for personalized ads or offers in the United States in 1st quarter 2021 [Graph], Insider Intelligence, May 22, 2022. [Online]. Available: /statistics/494910/willing-share-personal-data-trusted-brands-usa/
