Original question: "We would like to know how each of these aspects influences your decision to buy from a brand/business for the first time. For that brand/business, please indicate how important each of the following aspects is."
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Importance of marketing personalization for consumers in the U.S. 2021
During a 2021 survey carried out among U.S. consumers, ** percent of respondents stated they thought it was important, very important, or extremely important for a brand to tailor messaging to their needs before they purchased from the brand for the first time. **** said brands should make it easy for them to navigate in-store and online.
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McKinsey & Company. (November 12, 2021). Importance of personalization actions for consumers purchasing for the first time in the United States as of September 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/809719/content-personalization-importance-consumer-industry/
McKinsey & Company. "Importance of personalization actions for consumers purchasing for the first time in the United States as of September 2021." Chart. November 12, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/809719/content-personalization-importance-consumer-industry/
McKinsey & Company. (2021). Importance of personalization actions for consumers purchasing for the first time in the United States as of September 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/809719/content-personalization-importance-consumer-industry/
McKinsey & Company. "Importance of Personalization Actions for Consumers Purchasing for The First Time in The United States as of September 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2021, /statistics/809719/content-personalization-importance-consumer-industry/
McKinsey & Company, Importance of personalization actions for consumers purchasing for the first time in the United States as of September 2021 ÌÇÐÄÆƽâ°æ, /statistics/809719/content-personalization-importance-consumer-industry/ (last visited July 16, 2026)
Importance of personalization actions for consumers purchasing for the first time in the United States as of September 2021 [Graph], McKinsey & Company, November 12, 2021. [Online]. Available: /statistics/809719/content-personalization-importance-consumer-industry/
