During a May 2025 survey among consumers participating in one or more e-commerce loyalty programs in the United States and the United Kingdom, ** percent said financial rewards and/or discounts were an important loyalty program benefit. Free shipping and free product rewards followed, mentioned by ** and ** percent of respondents, respectively.
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LoyaltyLion. (July 29, 2025). Most important loyalty program benefits according to consumers in the United Kingdom and the United States as of May 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1256216/benefits-motivating-consumers-loyalty-programs-us/
LoyaltyLion. "Most important loyalty program benefits according to consumers in the United Kingdom and the United States as of May 2025." Chart. July 29, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1256216/benefits-motivating-consumers-loyalty-programs-us/
LoyaltyLion. (2025). Most important loyalty program benefits according to consumers in the United Kingdom and the United States as of May 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1256216/benefits-motivating-consumers-loyalty-programs-us/
LoyaltyLion. "Most Important Loyalty Program Benefits According to Consumers in The United Kingdom and The United States as of May 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Jul 2025, /statistics/1256216/benefits-motivating-consumers-loyalty-programs-us/
LoyaltyLion, Most important loyalty program benefits according to consumers in the United Kingdom and the United States as of May 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1256216/benefits-motivating-consumers-loyalty-programs-us/ (last visited July 15, 2026)
Most important loyalty program benefits according to consumers in the United Kingdom and the United States as of May 2025 [Graph], LoyaltyLion, July 29, 2025. [Online]. Available: /statistics/1256216/benefits-motivating-consumers-loyalty-programs-us/