During a 2022 survey carried out among consumers in the United States, ** percent stated that it was acceptable or somewhat acceptable for advertisers to target them based on the media they consumed. Nearly the same share was okay with being targeted based on their prior purchases.
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Advertising Research Foundation. (September 21, 2022). Type of information it was acceptable for advertisers to use to target advertising according to consumers in the United States as of May 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1334414/information-target-advertising-usa/
Advertising Research Foundation. "Type of information it was acceptable for advertisers to use to target advertising according to consumers in the United States as of May 2022." Chart. September 21, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1334414/information-target-advertising-usa/
Advertising Research Foundation. (2022). Type of information it was acceptable for advertisers to use to target advertising according to consumers in the United States as of May 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1334414/information-target-advertising-usa/
Advertising Research Foundation. "Type of Information It Was Acceptable for Advertisers to Use to Target Advertising According to Consumers in The United States as of May 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Sep 2022, /statistics/1334414/information-target-advertising-usa/
Advertising Research Foundation, Type of information it was acceptable for advertisers to use to target advertising according to consumers in the United States as of May 2022 ÌÇÐÄÆƽâ°æ, /statistics/1334414/information-target-advertising-usa/ (last visited July 21, 2026)
Type of information it was acceptable for advertisers to use to target advertising according to consumers in the United States as of May 2022 [Graph], Advertising Research Foundation, September 21, 2022. [Online]. Available: /statistics/1334414/information-target-advertising-usa/
