During a September 2021 survey carried out marketers from the United States, it was found that gaining access to retailer's first-party data was the main reason why they wanted to work with retail media networks. Building a stronger relationship with the retailer and understanding their shoppers were also important reasons for cooperation, indicated by **** of the respondents.
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eMarketer. (October 11, 2021). Leading motivations of marketers to work with retail media networks in the United States as of September 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1318402/marketer-motives-work-retail-media-networks-us/
eMarketer. "Leading motivations of marketers to work with retail media networks in the United States as of September 2021." Chart. October 11, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1318402/marketer-motives-work-retail-media-networks-us/
eMarketer. (2021). Leading motivations of marketers to work with retail media networks in the United States as of September 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1318402/marketer-motives-work-retail-media-networks-us/
eMarketer. "Leading Motivations of Marketers to Work with Retail Media Networks in The United States as of September 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Oct 2021, /statistics/1318402/marketer-motives-work-retail-media-networks-us/
eMarketer, Leading motivations of marketers to work with retail media networks in the United States as of September 2021 ÌÇÐÄÆƽâ°æ, /statistics/1318402/marketer-motives-work-retail-media-networks-us/ (last visited July 25, 2026)
Leading motivations of marketers to work with retail media networks in the United States as of September 2021 [Graph], eMarketer, October 11, 2021. [Online]. Available: /statistics/1318402/marketer-motives-work-retail-media-networks-us/
