According to a survey conducted among consumers in the United States in June 2022, ** percent of respondents said that their trust in a brand would increase if said brand allowed them to delete data they have provided. This was followed by ** percent of respondents citing transparency over data leaks as a trust booster.
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MarketingCharts. (August 9, 2022). Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
MarketingCharts. "Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022." Chart. August 9, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
MarketingCharts. (2022). Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
MarketingCharts. "Leading Ways Brands' Actions with Data Can Improve Trust According to Consumers in The United States as of June 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Aug 2022, /statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
MarketingCharts, Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022 ÌÇÐÄÆƽâ°æ, /statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/ (last visited July 22, 2026)
Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022 [Graph], MarketingCharts, August 9, 2022. [Online]. Available: /statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
