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Email marketing worldwide

Statistics report on email marketing worldwide

This report has been compiled to provide statistical information about e-mail marketing worldwide, with detailed chapters on metrics, channel effectiveness, marketing personalization and AI implementation into the field.

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Table of contents

Overview

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  • Premium Statistic Number of e-mail users worldwide 2018-2028
  • Basic Statistic Countries with highest number of emails sent 2025
  • Premium Statistic Spam: share of global e-mail traffic monthly 2014-2025
  • Premium Statistic E-mail marketing revenue worldwide 2022-2032

Usage

7
  • Premium Statistic Most used email marketing metrics worldwide 2024
  • Premium Statistic Leading e-mail marketing campaign types worldwide 2024
  • Premium Statistic Leading e-mail marketing priorities for professionals worldwide 2023
  • Premium Statistic Leading e-mail marketing campaign objectives worldwide 2024
  • Premium Statistic Subject line personalization rates in e-mail marketing worldwide 2024
  • Premium Statistic Most preferred week day for e-mail marketing campaigns worldwide 2024
  • Premium Statistic Areas in which marketers used automation the most worldwide 2025

Metrics & effectiveness

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  • Premium Statistic Marketing e-mail open rates worldwide 2024
  • Premium Statistic E-mail open rates change among marketers worldwide 2023
  • Premium Statistic Delivery status of marketing emails worldwide 2025, by provider
  • Premium Statistic Delivery status of marketing emails worldwide 2025, by industry
  • Premium Statistic ROI improve rates in e-mail marketing campaigns worldwide 2024
  • Premium Statistic Click-to-open rates of marketing e-mails worldwide 2023, by industry
  • Premium Statistic Likelihood to opt out of mailing lists in the U.S. 2023, by age group
  • Premium Statistic CTA and social media link rates in e-mail marketing campaigns sent worldwide 2024
  • Premium Statistic Click-to-open rates of marketing e-mails 2023, by country
  • Premium Statistic Click-through rates (CTRs) of marketing e-mails worldwide 2023, by country
  • Premium Statistic Unsubscribe rates of marketing e-mails worldwide 2023, by country

Marketing personalization and AI

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  • Premium Statistic Areas in which data-driven marketing was currently the most useful worldwide 2024
  • Premium Statistic Favorite types of brand messaging among consumers worldwide 2023
  • Premium Statistic Effectiveness of AI in email marketing in Europe & the U.S. 2023
  • Premium Statistic Top AI features in email marketing in Europe & the U.S. 2023
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