During a 2021 survey carried out among consumer businesses in the United States, it was found that digitally native brands/companies derived approximately ** percent of their revenue from personalization marketing. Among brick-and-mortar businesses, such as grocery or apparel, the share stood at ** to ** percent.
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McKinsey & Company. (November 12, 2021). Share of revenue derived from personalization among consumer businesses in the United States as of February 2021, by company type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1332319/revenue-personalization-usa/
McKinsey & Company. "Share of revenue derived from personalization among consumer businesses in the United States as of February 2021, by company type." Chart. November 12, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1332319/revenue-personalization-usa/
McKinsey & Company. (2021). Share of revenue derived from personalization among consumer businesses in the United States as of February 2021, by company type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1332319/revenue-personalization-usa/
McKinsey & Company. "Share of Revenue Derived from Personalization among Consumer Businesses in The United States as of February 2021, by Company Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2021, /statistics/1332319/revenue-personalization-usa/
McKinsey & Company, Share of revenue derived from personalization among consumer businesses in the United States as of February 2021, by company type ÌÇÐÄÆƽâ°æ, /statistics/1332319/revenue-personalization-usa/ (last visited July 22, 2026)
Share of revenue derived from personalization among consumer businesses in the United States as of February 2021, by company type [Graph], McKinsey & Company, November 12, 2021. [Online]. Available: /statistics/1332319/revenue-personalization-usa/
