In 2025, social media remained the largest digital advertising format in India, generating just over 210 billion Indian rupees in digital ad spend. Online video was a close second, with about 200 billion rupees invested in video-led digital advertising that year. Among key verticals, the telecom sector stood out, directing 74 percent of its total advertising budget to digital channels in 2025.
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exchange4media. (February 3, 2026). Digital advertising spending in India in 2025, by format (in billion Indian rupees) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/258261/india-digital-ad-spending-by-format/
exchange4media. "Digital advertising spending in India in 2025, by format (in billion Indian rupees)." Chart. February 3, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/258261/india-digital-ad-spending-by-format/
exchange4media. (2026). Digital advertising spending in India in 2025, by format (in billion Indian rupees). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/258261/india-digital-ad-spending-by-format/
exchange4media. "Digital Advertising Spending in India in 2025, by Format (in Billion Indian Rupees)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2026, /statistics/258261/india-digital-ad-spending-by-format/
exchange4media, Digital advertising spending in India in 2025, by format (in billion Indian rupees) ÌÇÐÄÆƽâ°æ, /statistics/258261/india-digital-ad-spending-by-format/ (last visited July 15, 2026)
Digital advertising spending in India in 2025, by format (in billion Indian rupees) [Graph], exchange4media, February 3, 2026. [Online]. Available: /statistics/258261/india-digital-ad-spending-by-format/
