The statistic shows results of a survey regarding the factors hindering adoption of mobile programmatic advertising worldwide as reported by brand and agency marketers in mid 2016. During the survey, ** percent of respondents cited fraud and/or viewability concerns as one of the barriers to adopting mobile programmatic advertising.
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InMobi. (September 15, 2016). As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/615967/factor-hinder-adoption-mobile-programmatic/
InMobi. "As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?." Chart. September 15, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/615967/factor-hinder-adoption-mobile-programmatic/
InMobi. (2016). As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/615967/factor-hinder-adoption-mobile-programmatic/
InMobi. "As a Buyer of Programmatic, Which of The following Issues Do You Perceive as Barriers to Programmatic Adoption by Your Advertisers?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Sep 2016, /statistics/615967/factor-hinder-adoption-mobile-programmatic/
InMobi, As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers? ÌÇÐÄÆƽâ°æ, /statistics/615967/factor-hinder-adoption-mobile-programmatic/ (last visited July 31, 2026)
As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers? [Graph], InMobi, September 15, 2016. [Online]. Available: /statistics/615967/factor-hinder-adoption-mobile-programmatic/
