In the third quarter of 2024, ** percent of traffic to programmatic advertising was invalid worldwide. Among the presented countries, the share was highest in , at ***percent.
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Pixalate. (December 18, 2024). Share of traffic to programmatic advertising that was invalid (IVT) in selected markets worldwide in 3rd quarter 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/778689/programmatic-ad-fraud-rates-worldwide/
Pixalate. "Share of traffic to programmatic advertising that was invalid (IVT) in selected markets worldwide in 3rd quarter 2024." Chart. December 18, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/778689/programmatic-ad-fraud-rates-worldwide/
Pixalate. (2024). Share of traffic to programmatic advertising that was invalid (IVT) in selected markets worldwide in 3rd quarter 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/778689/programmatic-ad-fraud-rates-worldwide/
Pixalate. "Share of Traffic to Programmatic Advertising That Was Invalid (Ivt) in Selected Markets Worldwide in 3rd Quarter 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Dec 2024, /statistics/778689/programmatic-ad-fraud-rates-worldwide/
Pixalate, Share of traffic to programmatic advertising that was invalid (IVT) in selected markets worldwide in 3rd quarter 2024 ÌÇÐÄÆÆ½â°æ, /statistics/778689/programmatic-ad-fraud-rates-worldwide/ (last visited July 19, 2026)
Share of traffic to programmatic advertising that was invalid (IVT) in selected markets worldwide in 3rd quarter 2024 [Graph], Pixalate, December 18, 2024. [Online]. Available: /statistics/778689/programmatic-ad-fraud-rates-worldwide/