During a 2024 survey carried out in Europe, ** percent of responding advertisers, ** percent of responding agencies, and ** percent of responding publishers stated they used third-party data in their programmatic campaigns.
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IAB Europe. (November 4, 2024). Type of audience data used for programmatic advertising in Europe as of August 2024, by stakeholder type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/675689/programmatic-ads-audience-data-use-by-stakeholder-type-in-europe/
IAB Europe. "Type of audience data used for programmatic advertising in Europe as of August 2024, by stakeholder type." Chart. November 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/675689/programmatic-ads-audience-data-use-by-stakeholder-type-in-europe/
IAB Europe. (2024). Type of audience data used for programmatic advertising in Europe as of August 2024, by stakeholder type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/675689/programmatic-ads-audience-data-use-by-stakeholder-type-in-europe/
IAB Europe. "Type of Audience Data Used for Programmatic Advertising in Europe as of August 2024, by Stakeholder Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Nov 2024, /statistics/675689/programmatic-ads-audience-data-use-by-stakeholder-type-in-europe/
IAB Europe, Type of audience data used for programmatic advertising in Europe as of August 2024, by stakeholder type ÌÇÐÄÆƽâ°æ, /statistics/675689/programmatic-ads-audience-data-use-by-stakeholder-type-in-europe/ (last visited July 16, 2026)
Type of audience data used for programmatic advertising in Europe as of August 2024, by stakeholder type [Graph], IAB Europe, November 4, 2024. [Online]. Available: /statistics/675689/programmatic-ads-audience-data-use-by-stakeholder-type-in-europe/
