The chart is not accessible to screen readers. Please switch to the table view to access the data.
Advertisement
Advertisement
Digital advertising brand suitability violation rate in 2021, by purchase method
Programmatic ads brands suitability violation rate worldwide 2021
In 2021, *** percent of digital advertising impressions bought programmatically worldwide did not comply with clients' specified setting. In case of ads bough direct from the publishers, the share stood at *** percent.
Log in or register to access precise data.
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Brand safety
Marketer insights
5
- Premium Statistic Concern regarding advertising budgets funding harmful activity in the U.S. 2021
- Premium Statistic Reasons for digital ad spend reductions in the U.S. 2021
- Premium Statistic Ways of improving brand suitability in video advertising in the UK & the U.S. 2021
- Premium Statistic Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
- Premium Statistic Weaknesses of brand suitability strategies in video advertising U.S. & UK 2021
Consumer insights
8
- Premium Statistic Impact of ad adjacency on purchase decision in the U.S. 2021
- Premium Statistic Entity responsible for ad adjacency in the U.S. 2022
- Premium Statistic Entity responsible for ad adjacency in the UK 2021
- Premium Statistic Consumer perception of brand safety in the U.S. 2021
- Premium Statistic Consumer perception of ad adjacency in the U.S. 2022
- Premium Statistic Consumer perception of ad adjacency in the UK 2023
- Premium Statistic Content that endangers brand safety in the U.S. 2023
- Premium Statistic Content that endangers brand safety in the UK 2023
Metrics
6
- Premium Statistic Programmatic ad brand risk rate 2022, by format
- Premium Statistic Desktop display brand risk rate 2021, by country
- Premium Statistic Programmatic ads brand suitability block rate worldwide 2019-2021
- Premium Statistic Digital advertising brand suitability block growth 2020, by region
- Premium Statistic Programmatic ads brands suitability violation rate worldwide 2021
- Premium Statistic YouTube advertising safety error rate worldwide 2020
Online news properties
4
- Premium Statistic Ad revenue losses due to keyword blocking 2020, by country
- Premium Statistic Necessity to vet digital news properties before advertising in the U.S. 2021
- Premium Statistic Impact of adjacency to news content on ad perception in the U.S. 2021
- Premium Statistic Impact of adjacency to news on ad perception in the U.S. 2021, by news genre
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
DoubleVerify. (July 20, 2021). Digital advertising brand suitability violation rate in 2021, by purchase method [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1221497/programmatic-ads-brands-suitability-violation-rate/
DoubleVerify. "Digital advertising brand suitability violation rate in 2021, by purchase method." Chart. July 20, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1221497/programmatic-ads-brands-suitability-violation-rate/
DoubleVerify. (2021). Digital advertising brand suitability violation rate in 2021, by purchase method. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1221497/programmatic-ads-brands-suitability-violation-rate/
DoubleVerify. "Digital Advertising Brand Suitability Violation Rate in 2021, by Purchase Method." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2021, /statistics/1221497/programmatic-ads-brands-suitability-violation-rate/
DoubleVerify, Digital advertising brand suitability violation rate in 2021, by purchase method ÌÇÐÄÆƽâ°æ, /statistics/1221497/programmatic-ads-brands-suitability-violation-rate/ (last visited July 15, 2026)
Digital advertising brand suitability violation rate in 2021, by purchase method [Graph], DoubleVerify, July 20, 2021. [Online]. Available: /statistics/1221497/programmatic-ads-brands-suitability-violation-rate/
Advertisement