The source provides the following information on their methodology:
"We reviewed the top 500 Alexa sites and shortlisted 50 content-focused sites ("sample") that use display advertising to generate revenue.
We also filtered out non-English sites to maintain consistency in sample.
The resulting top 50 global publisher sites were analyzed to create this report.
We conducted multiple automated and manual checks to uncover insights about their technology stack and monetization strategies.
Citation formats
Share of publishers using ad block recovery tech worldwide 2019
During a late 2019 analysis of ** content-focused Alexa sites using display advertising it was found that ** percent of sites in the sample were not yet using an ad block recovery technology. Such technology allows certain acceptable ads (those meeting criteria set forth by ad block users) to be served despite an ad block being in place.
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AdPushup. (February 25, 2020). Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/
AdPushup. "Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019." Chart. February 25, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/
AdPushup. (2020). Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/
AdPushup. "Share of Publisher Sites Using Ad Block Recovery Technology Worldwide in 4th Quarter 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2020, /statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/
AdPushup, Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019 ÌÇÐÄÆƽâ°æ, /statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/ (last visited July 28, 2026)
Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019 [Graph], AdPushup, February 25, 2020. [Online]. Available: /statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/
