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Opinions about programmatic advertising after the enforcement of the General Data Protection Regulation (GDPR) in Europe in 2020

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Source

Release date

August 2020

Region

Europe

Survey time period

2020

Special properties

survey carried out in France, Germany, Italy, Portugal, Spain, and the United Kingdom

Supplementary notes

The source does not provide survey details.

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Opinions about programmatic advertising after GDPR in Europe 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 28, 2020
In 2020, European organizations were asked their opinions about the impact of the General Data Protection Regulation (GDPR) on programmatic advertising. ** percent of them stated that data quality has increased since the enforcement of the European law. Almost the same percentage of respondents stated that the programmatic ad spend has grown since 2018.
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