In the third quarter of 2024, ** percent of traffic to programmatic advertising in apps available in the Apple App Store was invalid. For apps from Google Play Store, the share stood at 25 percent.Â
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Pixalate. (December 18, 2024). Share of traffic to in-app programmatic advertising that was invalid (IVT) worldwide in 3rd quarter 2024, by app marketplace [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1332544/mobile-os-fraud-rate/
Pixalate. "Share of traffic to in-app programmatic advertising that was invalid (IVT) worldwide in 3rd quarter 2024, by app marketplace." Chart. December 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1332544/mobile-os-fraud-rate/
Pixalate. (2024). Share of traffic to in-app programmatic advertising that was invalid (IVT) worldwide in 3rd quarter 2024, by app marketplace. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1332544/mobile-os-fraud-rate/
Pixalate. "Share of Traffic to In-app Programmatic Advertising That Was Invalid (Ivt) Worldwide in 3rd Quarter 2024, by App Marketplace." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Dec 2024, /statistics/1332544/mobile-os-fraud-rate/
Pixalate, Share of traffic to in-app programmatic advertising that was invalid (IVT) worldwide in 3rd quarter 2024, by app marketplace ÌÇÐÄÆƽâ°æ, /statistics/1332544/mobile-os-fraud-rate/ (last visited July 14, 2026)
Share of traffic to in-app programmatic advertising that was invalid (IVT) worldwide in 3rd quarter 2024, by app marketplace [Graph], Pixalate, December 18, 2024. [Online]. Available: /statistics/1332544/mobile-os-fraud-rate/
