Mobile web ads were responsible for almost ** percent of programmatic advertising spending in France in 2023. Desktop ads accounted for **** percent. In-app from both Android and iOS ads constituted around ** percent of total shares.
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Digital Advertising Alliance. (February 7, 2024). Distribution of programmatic advertising spending in France in 2023, by environment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1315844/programmatic-ad-spend-environment-france/
Digital Advertising Alliance. "Distribution of programmatic advertising spending in France in 2023, by environment." Chart. February 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1315844/programmatic-ad-spend-environment-france/
Digital Advertising Alliance. (2024). Distribution of programmatic advertising spending in France in 2023, by environment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1315844/programmatic-ad-spend-environment-france/
Digital Advertising Alliance. "Distribution of Programmatic Advertising Spending in France in 2023, by Environment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2024, /statistics/1315844/programmatic-ad-spend-environment-france/
Digital Advertising Alliance, Distribution of programmatic advertising spending in France in 2023, by environment ÌÇÐÄÆƽâ°æ, /statistics/1315844/programmatic-ad-spend-environment-france/ (last visited July 17, 2026)
Distribution of programmatic advertising spending in France in 2023, by environment [Graph], Digital Advertising Alliance, February 7, 2024. [Online]. Available: /statistics/1315844/programmatic-ad-spend-environment-france/
