Mobile ads were responsible for more than half of programmatic advertising spending in France in 2021. Desktop and laptop ads accounted for roughly ** percent. Tablets ranked third with **** percent of the total, while connected TV and other unidentified devices had a share of *** percent.
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IAB France. (February 17, 2022). Distribution of programmatic advertising spending in France in 2021, by device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1283409/programmatic-ad-spend-device-france/
IAB France. "Distribution of programmatic advertising spending in France in 2021, by device." Chart. February 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1283409/programmatic-ad-spend-device-france/
IAB France. (2022). Distribution of programmatic advertising spending in France in 2021, by device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1283409/programmatic-ad-spend-device-france/
IAB France. "Distribution of Programmatic Advertising Spending in France in 2021, by Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2022, /statistics/1283409/programmatic-ad-spend-device-france/
IAB France, Distribution of programmatic advertising spending in France in 2021, by device ÌÇÐÄÆƽâ°æ, /statistics/1283409/programmatic-ad-spend-device-france/ (last visited July 16, 2026)
Distribution of programmatic advertising spending in France in 2021, by device [Graph], IAB France, February 17, 2022. [Online]. Available: /statistics/1283409/programmatic-ad-spend-device-france/
