A study carried out in the first quarter of 2025 showed that open programmatic advertising spending of ** million U.S. dollars was funneled into made-for-advertising (MFA) apps. MFA connected TV (CTV) apps generated ** million U.S. dollars from the same source. MFA properties can be characterized as properties with content of low quality, often automatically generated, and with very low user experience. Advertisers are unaware that their ad appears on such sites. They are generally considered a brand risk.
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Pixalate. (April 24, 2025). Open programmatic advertising spending funneled into made-for-advertising (MFA) properties worldwide in 1st quarter 2025, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1619744/mfa-ad-spend-worldwide/
Pixalate. "Open programmatic advertising spending funneled into made-for-advertising (MFA) properties worldwide in 1st quarter 2025, by platform." Chart. April 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1619744/mfa-ad-spend-worldwide/
Pixalate. (2025). Open programmatic advertising spending funneled into made-for-advertising (MFA) properties worldwide in 1st quarter 2025, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1619744/mfa-ad-spend-worldwide/
Pixalate. "Open Programmatic Advertising Spending Funneled into Made-for-advertising (Mfa) Properties Worldwide in 1st Quarter 2025, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Apr 2025, /statistics/1619744/mfa-ad-spend-worldwide/
Pixalate, Open programmatic advertising spending funneled into made-for-advertising (MFA) properties worldwide in 1st quarter 2025, by platform ÌÇÐÄÆƽâ°æ, /statistics/1619744/mfa-ad-spend-worldwide/ (last visited July 20, 2026)
Open programmatic advertising spending funneled into made-for-advertising (MFA) properties worldwide in 1st quarter 2025, by platform [Graph], Pixalate, April 24, 2025. [Online]. Available: /statistics/1619744/mfa-ad-spend-worldwide/
