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Leading challenges with programmatic campaign optimization according to marketers worldwide as of March 2025

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Sources

Release date

August 2025

Region

Worldwide

Survey time period

March 2025

Number of respondents

1,970 respondents

Special properties

among marketing professionals

Supplementary notes

The source does not provide information about the type of survey used.

Citation formats

Programmatic ad campaign optimization challenges worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 10, 2025

During a 2025 global survey carried out among marketing professionals, it was found that reaching target audiences was the largest challenge in programmatic ad optimization, named by ** percent of respondents. Staying on budget and the ability to implement optimizations quickly and/or effectively also made it to the top three, mentioned by 38 percent and 37 percent of respondents, respectively.

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Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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