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Share of programmatic advertising traffic that was invalid (IVT) on selected platforms worldwide in 3rd quarter 2024
Programmatic advertising invalid traffic rate worldwide 2024, by platform
In the third quarter of 2024, ** percent of programmatic advertising traffic to mobile apps was invalid. The share was equally high for connected TV (CTV), whereas for the web, it stood at ** percent.
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Pixalate. (December 18, 2024). Share of programmatic advertising traffic that was invalid (IVT) on selected platforms worldwide in 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1441008/ivt-share-traffic-worldwide/
Pixalate. "Share of programmatic advertising traffic that was invalid (IVT) on selected platforms worldwide in 3rd quarter 2024." Chart. December 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1441008/ivt-share-traffic-worldwide/
Pixalate. (2024). Share of programmatic advertising traffic that was invalid (IVT) on selected platforms worldwide in 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1441008/ivt-share-traffic-worldwide/
Pixalate. "Share of Programmatic Advertising Traffic That Was Invalid (Ivt) on Selected Platforms Worldwide in 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Dec 2024, /statistics/1441008/ivt-share-traffic-worldwide/
Pixalate, Share of programmatic advertising traffic that was invalid (IVT) on selected platforms worldwide in 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1441008/ivt-share-traffic-worldwide/ (last visited July 15, 2026)
Share of programmatic advertising traffic that was invalid (IVT) on selected platforms worldwide in 3rd quarter 2024 [Graph], Pixalate, December 18, 2024. [Online]. Available: /statistics/1441008/ivt-share-traffic-worldwide/
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