During a September 2024 survey carried out among digital media professionals from the United States, ** percent of respondents stated that they believed that advertisers or brands should be the entities that oversee brand risk mitigation efforts. *** in three named agencies in that context.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Integral Ad Science. (November 30, 2024). Entity responsible for overseeing brand risk mitigation efforts according to digital media professionals in the United States as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1451215/entity-responsible-brand-risk-mitigation-usa/
Integral Ad Science. "Entity responsible for overseeing brand risk mitigation efforts according to digital media professionals in the United States as of September 2024." Chart. November 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1451215/entity-responsible-brand-risk-mitigation-usa/
Integral Ad Science. (2024). Entity responsible for overseeing brand risk mitigation efforts according to digital media professionals in the United States as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1451215/entity-responsible-brand-risk-mitigation-usa/
Integral Ad Science. "Entity Responsible for Overseeing Brand Risk Mitigation Efforts According to Digital Media Professionals in The United States as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Nov 2024, /statistics/1451215/entity-responsible-brand-risk-mitigation-usa/
Integral Ad Science, Entity responsible for overseeing brand risk mitigation efforts according to digital media professionals in the United States as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1451215/entity-responsible-brand-risk-mitigation-usa/ (last visited July 20, 2026)
Entity responsible for overseeing brand risk mitigation efforts according to digital media professionals in the United States as of September 2024 [Graph], Integral Ad Science, November 30, 2024. [Online]. Available: /statistics/1451215/entity-responsible-brand-risk-mitigation-usa/
