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Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status

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Sources

Release date

September 2022

Region

Worldwide

Survey time period

H1 2022

Citation formats

Digital ad fraud rate worldwide 2022, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 16, 2022
In the first half of 2022, the global ad fraud rate of desktop display advertising which was optimized against ad fraud stood at *** percent; for desktop display ads not optimized against fraud, the value amounted to **** percent.
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Statistics on " Mobile marketing and advertising worldwide "

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Other statistics that may interest you Mobile marketing and advertising worldwide

Metrics

8

Overview

7

Risks & ad fraud

5

Segments

4

Audience

8

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Topics

Mobile advertising and marketing worldwideMobile internet usage worldwideMobile payments with digital walletsMobile gaming market worldwideMobile social media worldwide
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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$199 USD
per month, billed annually 1
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