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Adoption of programmatic digital out-of-home (pDOOH) advertising according to marketers in the United Kingdom as of March 2026

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Sources

Release date

March 2026

Region

United Kingdom

Survey time period

as of March 16, 2026

Number of respondents

200 respondents

Special properties

among marketers who bought pDOOH in the 12 months preceding the survey

Supplementary notes

The source does not specify the survey type or date; the date given is the release date.

Citation formats

Adoption of pDOOH advertising among marketers in the UK 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2026

During a survey among marketers in the United Kingdom who bought programmatic digital out-of-home (pDOOH) campaigns published in 2026, ** percent of respondents reported that their campaigns included pDOOH advertising in the last 18 months. In comparison, ** percent expected to include pDOOH in their campaigns in the next 18 months.

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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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