The source provides the following information about the methodology: "White Bullet identified over 84,000 websites and apps that offered access to infringing copyrighted content, referred to in this report as piracy websites and piracy apps (...). White Bullet tracked those piracy websites and piracy apps that were active and displayed digital advertising over a year-long period, from June 2020 through May 2021. For the purposes of this investigation, White Bullet analyzed over 664 billion ad impressions across the most popular 6,194 piracy websites and 884 piracy apps that had advertising and cross-referenced them against White Bullet’s advertising revenue matrix to model the estimated revenue flows."
Figures have been rounded. Percentage points exceeding 100 percent are probably due to rounding.
Citation formats
Ad revenue of pirate digital media worldwide 2020-2021, by ad type
Between June 2020 and May 2021, ** percent of ad revenue generated by pirate websites and less than *** percent of ad revenue generated by pirate apps came from adult content advertisers. In total, pirate digital media ad revenue stood at *** billion U.S. dollars.
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Digital Citizen Alliance, & White Bullet. (August 12, 2021). Distribution of advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform & ad type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1260294/digital-piracy-advertising-revenue-type/
Digital Citizen Alliance, und White Bullet. "Distribution of advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform & ad type." Chart. August 12, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1260294/digital-piracy-advertising-revenue-type/
Digital Citizen Alliance, White Bullet. (2021). Distribution of advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform & ad type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1260294/digital-piracy-advertising-revenue-type/
Digital Citizen Alliance, and White Bullet. "Distribution of Advertising Revenue Generated by Pirate Digital Media between June 2020 and May 2021, by Platform & Ad Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Aug 2021, /statistics/1260294/digital-piracy-advertising-revenue-type/
Digital Citizen Alliance & White Bullet, Distribution of advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform & ad type ÌÇÐÄÆƽâ°æ, /statistics/1260294/digital-piracy-advertising-revenue-type/ (last visited July 21, 2026)
Distribution of advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform & ad type [Graph], Digital Citizen Alliance, & White Bullet, August 12, 2021. [Online]. Available: /statistics/1260294/digital-piracy-advertising-revenue-type/
