According to results of a 2024 survey of U.S. digital media professionals, ** percent of respondents believed that ad agencies were responsible for overseeing ad fraud mitigation efforts. Nearly four in ** named advertisers or brands in that context.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Integral Ad Science. (November 30, 2024). Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science. "Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2024." Chart. November 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science. (2024). Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science. "Entities Responsible for Overseeing Ad Fraud Mitigation Efforts According to Digital Media Professionals in The United States as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Nov 2024, /statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science, Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1106276/responsibility-for-ad-fraud-mitigation-us/ (last visited July 15, 2026)
Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2024 [Graph], Integral Ad Science, November 30, 2024. [Online]. Available: /statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
