Original question: "Thinking generally about ads you see online (on websites or mobile apps etc.), to what extent do you think that you would be happy to see each of the following types of ads if it meant you could continue to use the website/mobile app for free?"
This statistic presents information on the percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of , by age group. According to the findings, ** percent of respondents aged between 18 and 34 stated they would prefer ads that are targeted to their interests.
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comScore, & IAB Canada. (May 24, 2016). Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/552433/preferred-online-ad-format-by-age-canada/
comScore, und IAB Canada. "Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group." Chart. May 24, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/552433/preferred-online-ad-format-by-age-canada/
comScore, IAB Canada. (2016). Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/552433/preferred-online-ad-format-by-age-canada/
comScore, and IAB Canada. "Share of Consumers Who Would Rather See Selected Add Formats in Return for Using Websites or Apps for Free in Canada as of March 2016, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 May 2016, /statistics/552433/preferred-online-ad-format-by-age-canada/
comScore & IAB Canada, Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group ÌÇÐÄÆƽâ°æ, /statistics/552433/preferred-online-ad-format-by-age-canada/ (last visited August 02, 2026)
Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group [Graph], comScore, & IAB Canada, May 24, 2016. [Online]. Available: /statistics/552433/preferred-online-ad-format-by-age-canada/
