According to a report analyzing nine billion impressions on TikTok in the first quarter of 2025, reach was the most used advertising objective, with **** percent. Web conversions were third, with **** percent. The report was based on nearly 50 thousand advertising accounts and more than half a million total ad campaigns.
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Metricool. (June 3, 2025). Most used TikTok advertising campaign objectives worldwide in the 1st quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1623980/most-used-tiktok-ad-campaign-goals/
Metricool. "Most used TikTok advertising campaign objectives worldwide in the 1st quarter 2025." Chart. June 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1623980/most-used-tiktok-ad-campaign-goals/
Metricool. (2025). Most used TikTok advertising campaign objectives worldwide in the 1st quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1623980/most-used-tiktok-ad-campaign-goals/
Metricool. "Most Used Tiktok Advertising Campaign Objectives Worldwide in The 1st Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jun 2025, /statistics/1623980/most-used-tiktok-ad-campaign-goals/
Metricool, Most used TikTok advertising campaign objectives worldwide in the 1st quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1623980/most-used-tiktok-ad-campaign-goals/ (last visited July 26, 2026)
Most used TikTok advertising campaign objectives worldwide in the 1st quarter 2025 [Graph], Metricool, June 3, 2025. [Online]. Available: /statistics/1623980/most-used-tiktok-ad-campaign-goals/
