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Share of people who read the content of online advertisements in Japan as of March 2024

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Sources

Release date

April 2024

Region

Japan

Survey time period

March 1 to 5, 2024

Number of respondents

9,405 respondents

Age group

10-79 years

Special properties

respondents were people who had an online advertisement displayed to them within the most recent year

Method of interview

Online survey

Supplementary notes

Survey question: "Did you read the content of online advertisements displayed to you within the most recent year?"

Citation formats

Share of people who read online advertising content Japan 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 19, 2024

A survey conducted in Japan in showed that almost ** of the respondents read the content of online advertisements depending on the content and timing. While a small share of respondents read most of the advertising content presented to them, a majority stated to barely read it.

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