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Distribution of digital advertising spending in France in 2024, by format

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Sources

Release date

February 2025

Region

France

Survey time period

2024

Citation formats

Display ad spend in France 2024, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 12, 2025

In 2024, search was the largest digital advertising format in France, with a share of ** percent in total digital ad spending. Social ranked second, with a share of ** percent, followed by display, with ** percent.

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Statistics on " Advertising in France "

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Other statistics that may interest you Advertising in France

Overview

4

Offline media

5

Digital media

8

Advertisers and agencies

5

Consumer perspective

3

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Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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