In 2023, display was the leading digital advertising format in Austria, attracting ** percent of digital advertising spending. Paid-for search followed with ** percent, whereas classifieds and directories accounted for *** percent of the total.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ, & IAB Europe. (June 12, 2024). Distribution of digital advertising spending in Austria in 2023, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1609296/austria-digital-advertising-spending-by-format/
ÌÇÐÄÆƽâ°æ, und IAB Europe. "Distribution of digital advertising spending in Austria in 2023, by format." Chart. June 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1609296/austria-digital-advertising-spending-by-format/
ÌÇÐÄÆƽâ°æ, IAB Europe. (2024). Distribution of digital advertising spending in Austria in 2023, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1609296/austria-digital-advertising-spending-by-format/
ÌÇÐÄÆƽâ°æ, and IAB Europe. "Distribution of Digital Advertising Spending in Austria in 2023, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2024, /statistics/1609296/austria-digital-advertising-spending-by-format/
ÌÇÐÄÆƽâ°æ & IAB Europe, Distribution of digital advertising spending in Austria in 2023, by format ÌÇÐÄÆƽâ°æ, /statistics/1609296/austria-digital-advertising-spending-by-format/ (last visited July 15, 2026)
Distribution of digital advertising spending in Austria in 2023, by format [Graph], ÌÇÐÄÆƽâ°æ, & IAB Europe, June 12, 2024. [Online]. Available: /statistics/1609296/austria-digital-advertising-spending-by-format/
