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Most used Meta advertising campaign objectives worldwide in the 1st quarter 2025

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Source

In cooperation with
Release date

June 2025

Region

Worldwide

Survey time period

Q1 2025

Special properties

49,417 advertising accounts and 503,281 ad campaigns

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Most used Meta ad campaign objectives worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 23, 2025

According to a report analyzing 105 billion impressions on Meta in the first quarter of 2025, awareness was the most used advertising objective, with **** percent. Traffic was second, with ** percent. The report was based on nearly 50 thousand advertising accounts and more than half a million total ad campaigns.

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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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