According to the source's analysis based on more than ** thousand advertising account and more than *** thousand ad campaigns, interactions were the most used Facebook ad objective globally in January and February 2024. Traffic came second, with **** percent.
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Metricool. (February 22, 2024). Most used Facebook advertising campaign objectives worldwide in January and February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1261010/most-used-facebook-ad-campaign-goals/
Metricool. "Most used Facebook advertising campaign objectives worldwide in January and February 2024." Chart. February 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1261010/most-used-facebook-ad-campaign-goals/
Metricool. (2024). Most used Facebook advertising campaign objectives worldwide in January and February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1261010/most-used-facebook-ad-campaign-goals/
Metricool. "Most Used Facebook Advertising Campaign Objectives Worldwide in January and February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2024, /statistics/1261010/most-used-facebook-ad-campaign-goals/
Metricool, Most used Facebook advertising campaign objectives worldwide in January and February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1261010/most-used-facebook-ad-campaign-goals/ (last visited July 15, 2026)
Most used Facebook advertising campaign objectives worldwide in January and February 2024 [Graph], Metricool, February 22, 2024. [Online]. Available: /statistics/1261010/most-used-facebook-ad-campaign-goals/
