In 2023, display was the leading digital advertising format in Denmark, attracting ** percent of digital advertising spending. Paid-for search followed closely with ** percent, whereas classifieds and directories accounted for ** percent of the total.
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IAB Europe, & ÌÇÐÄÆÆ½â°æ. (June 12, 2024). Distribution of digital advertising spending in Denmark in 2023, by format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/278782/denmark-digital-advertising-spending-by-format/
IAB Europe, und ÌÇÐÄÆÆ½â°æ. "Distribution of digital advertising spending in Denmark in 2023, by format." Chart. June 12, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/278782/denmark-digital-advertising-spending-by-format/
IAB Europe, ÌÇÐÄÆÆ½â°æ. (2024). Distribution of digital advertising spending in Denmark in 2023, by format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/278782/denmark-digital-advertising-spending-by-format/
IAB Europe, and ÌÇÐÄÆÆ½â°æ. "Distribution of Digital Advertising Spending in Denmark in 2023, by Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Jun 2024, /statistics/278782/denmark-digital-advertising-spending-by-format/
IAB Europe & ÌÇÐÄÆÆ½â°æ, Distribution of digital advertising spending in Denmark in 2023, by format ÌÇÐÄÆÆ½â°æ, /statistics/278782/denmark-digital-advertising-spending-by-format/ (last visited July 20, 2026)
Distribution of digital advertising spending in Denmark in 2023, by format [Graph], IAB Europe, & ÌÇÐÄÆÆ½â°æ, June 12, 2024. [Online]. Available: /statistics/278782/denmark-digital-advertising-spending-by-format/