In 2023, search was the largest digital advertising format in Canada, accounting for over ** percent of the total digital ad spending in the country. Social media ranked second with a share of **** percent.
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IAB Canada. (October 1, 2024). Distribution of digital advertising spending in Canada in 2023, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada. "Distribution of digital advertising spending in Canada in 2023, by format ." Chart. October 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada. (2024). Distribution of digital advertising spending in Canada in 2023, by format . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada. "Distribution of Digital Advertising Spending in Canada in 2023, by Format ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2024, /statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada, Distribution of digital advertising spending in Canada in 2023, by format ÌÇÐÄÆƽâ°æ, /statistics/498980/digital-ad-spend-share-canada-format/ (last visited July 15, 2026)
Distribution of digital advertising spending in Canada in 2023, by format [Graph], IAB Canada, October 1, 2024. [Online]. Available: /statistics/498980/digital-ad-spend-share-canada-format/
