A. Guttmann
Research Lead covering media
Ad blocking in the U.S. - statistics & facts
An ad blocker is a program or software designed to remove or change advertisements during a user’s web browsing experience. As the online advertising landscape has become more ubiquitous than ever and global spending on digital advertising continues its upward curve, ad blockers have become indispensable digital tools for millions of internet users worldwide. In late 2019, the number of ad block users worldwide stood at 763 million, but while ad blocking services are particularly popular in certain regions, consumer adoption can vary, depending on online usage habits, technologies, or a country’s digital infrastructure. In the United States, the leading digital advertising market worldwide, awareness of ad blocking tools has never been higher.
