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What is the goal of your company’s content marketing strategy?*

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Source

Release date

August 2013

Region

United States

Survey time period

2012 and 2013

Special properties

marketing professionals

Supplementary notes

* The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey.
The source does not provide survey data (number of respondents or type of survey).
Percentage points exceeding 100 percent are likely due to rounding.

Citation formats

Primary goals of content marketing programs in the U.S. in 2012 and 2013

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 6, 2013
This statistic portrays the primary goals pursued by content marketing programs, according to marketing professionals in the United States. While in 2012 the main goal (** percent of respondents) was to engage customers and prospects, in 2013 over ** percent considered increased leads to be a more important goal.
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