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Most successful factors in qualified lead generation strategies according to B2B marketers in the United States as of March 2021

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Source

Release date

July 2021

Region

United States

Survey time period

March 2021

Number of respondents

101 respondents

Special properties

business and/or marketing decision makers in B2B companies

Supplementary notes

The original question asked was "Of the reasons listed below, which create the most success in your qualified lead generation strategy?"

Citation formats

Successful B2B lead generation factors according to U.S. marketers 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 28, 2021

In a March 2021 survey of U.S. marketing decision makers, **** percent of respondents said that effective one-to-one outreach was the main factor behind successful qualified lead generation for their B2B business. Further ** percent of responding marketers said that speaking to buyer challenges was a factor in their success.

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B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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