As of August 2025, approximately ** percent of business-to-business (B2B) content marketers rating their marketing effectiveness as highly or somewhat effective surveyed worldwide (but predominantly based in North America) included content relevance and quality among the factors improving their marketing effectiveness. Team skills and capabilities followed, cited by ** percent of respondents.
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Content Marketing Institute. (October 8, 2025). Leading factors improving the effectiveness of content marketing according to business-to-business (B2B) marketers worldwide as of August 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1339404/content-marketing-b2b-success/
Content Marketing Institute. "Leading factors improving the effectiveness of content marketing according to business-to-business (B2B) marketers worldwide as of August 2025." Chart. October 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1339404/content-marketing-b2b-success/
Content Marketing Institute. (2025). Leading factors improving the effectiveness of content marketing according to business-to-business (B2B) marketers worldwide as of August 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1339404/content-marketing-b2b-success/
Content Marketing Institute. "Leading Factors Improving The Effectiveness of Content Marketing According to Business-to-business (B2b) Marketers Worldwide as of August 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Oct 2025, /statistics/1339404/content-marketing-b2b-success/
Content Marketing Institute, Leading factors improving the effectiveness of content marketing according to business-to-business (B2B) marketers worldwide as of August 2025 ÌÇÐÄÆƽâ°æ, /statistics/1339404/content-marketing-b2b-success/ (last visited July 20, 2026)
Leading factors improving the effectiveness of content marketing according to business-to-business (B2B) marketers worldwide as of August 2025 [Graph], Content Marketing Institute, October 8, 2025. [Online]. Available: /statistics/1339404/content-marketing-b2b-success/
