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Strategic marketing approaches used by business-to-business (B2B) marketers in the United Kingdom and the United States as of September 2022

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Source

Release date

October 2022

Region

United Kingdom, United States

Survey time period

September 2022

Number of respondents

>500

Supplementary notes

The source does not provide information abotu the type of survey used.

Citation formats

B2B marketing strategies used in the UK 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 12, 2022

During a 2022 survey, buyer-driven, cross-channel campaigns were the most used strategic approach among business-to-business (B2B) marketers in the United Kingdom and the United States, named by ** percent of respondents. Account-based marketing (ABM) and account-based experience (ABX) were used by ** percent of B2B marketers.

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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