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Advertising expenditure for dialogue marketing in Germany from 2017 to 2023 (in billion euros)*

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Sources

Release date

July 2024

Region

Germany

Survey time period

2017 to 2023

Special properties

base: dialogue media users

Citation formats

Dialogue marketing advertising expenditure in Germany 2017-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 19, 2024

Dialogue marketing expenditure amounted to around ** billion euros in 2023. This was an increase on the previous year at ** billion euros. The media included in the study were advertising mailings, partially and unaddressed advertising mailings, online marketing as well as active and passive telemarketing.

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