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Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2022

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Sources

Release date

February 2023

Region

Worldwide, North America

Survey time period

July 2022

Number of respondents

434 respondents

Special properties

among B2C and B2B marketers primarily from North America

Method of interview

Online survey

Supplementary notes

The total of respondents were from around the globe, but the majority of them was based in North America.

Citation formats

Goals achieved with use of B2C content marketing North America 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 17, 2023
In a mid-2022 survey, B2C marketing professionals predominantly from North America were asked about what they thought were the main organizational goals they achieved owing to content marketing. According to ** percent of respondents the use of content marketing helped their company create brand awareness, and an additional ** percent said they were able to build credibility and/or trust as a result of content marketing efforts.
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